Kendall Jenner, Proactiv and the next wave of Empowerment

On Saturday, Kardashian's matriarch, Kris Jenner, posted a short video clip of her daughter, supermodel Kendall Jenner, in a setting similar to that of any other interview. The amazing Kardashian family episode. In this document, Kendall looks nervous, legs crossed, eyes fixed on the room, the opposite of the camera lens.
"At 14, I could not touch as many people as I could now," she began. "Now that I'm 22 and I have it all behind me, I can talk to a lot of people and be like, "I can help you" and "it's okay." I live it. She smiles, confident enough to look directly at the camera. "I am very normal. I understand you. Like, I can connect with you. [I’m going] try to help. Kris subtitled teasing: "I'm so proud of my darling, KendallJenner, for his courage and vulnerability. Seeing you share your most raw story in order to have a positive impact for so many people and to foster a positive dialogue is a testament to the incredible woman you have become. "Make sure to watch Kendall's Twitter on Sunday night," he adds. Then, "to know what I'm talking about and be ready to be moved." It ended with a series of dramatic hashtags: #bethechange #shareyourstory #changetheconversation # finallyasolution.Naturally, fans began to theorize what "Raw," "brave and vulnerable," Kendall would reveal less than 24 hours later. E! showing who made his family famous have watched him grow up on the screen, more or less, since KUWTK created in 2007 while she was only 12 years old. What more could be dug up? They wondered if she was go outside or else, since she chose to make her announcement at the same time as the 2019 Golden Globe Awards – which looked like a funeral last year in solidarity with the Times Up movement – perhaps a history of sexual misconduct online with me too. Some have suggested that she presents herself with a message of a disorder of the diet or another revelation about mental health issues. (Kendall frequently discusses his anxieties in the series, trying to meditate and other new age practices to curb his panic attacks, etc., but never gave a diagnosis-like diagnosis.) To which nobody did not expect, that's what she revealed: an ad Proactiv has a long history of using personal denominations to present their product in commercials, a combination of incredible customer and celebrity testimonials, the latter being composed of elders like Justin Bieber, Katy Perry, Avril Lavigne, Diddy, Jessica Simpson, Alicia Keys and Mandy Moore. These have decreased in frequency over the past five years or so, coinciding at about the same time that the company was facing bad press, including Jezebel, for its predatory continuity program and its use of benzyl peroxide. , a chemical that only works for a few selected skin types. (In others, it causes drying and premature aging). Adam Levine, of Maroon 5, described his fight against acne in a must-see commercial in 2013. It's almost impossible, at a time when skin care is essential, to imagine a celebrity status and wealth by using a $ 19.95 skin care product that contains heavy, aggressive and damaging chemicals instead of any intensive, expensive, and highly moisturizing skin care program that actually works and is reserved for the rich – especially a model whose career is based on good prospects. Last year, Christie Kidd (CK), Kendall's skin care guru, said W Magazine all about her client's routine, which consists of "a CK Perfect Skin 4 Step twice daily treatment" and, according to her website, so exclusive that she's not yet publicly available, to side of "LED light treatments to treat acne" – Proactiv is not where to be found.

In addition to revealing a minor acne problem as it was life-altering trauma, all that "raw" and "brave" language (which, given the Kendall's socio-economic privilege and his position in life, could really be one of the biggest Kendall, Kris and Proactiv have chosen to unveil his new role as a new face of problematic acne sufferers: through teasers for the spon con.The video that Kris posted on Saturday is almost identical to the weekly teasers E! releases to spark the excitement of every Sunday night episode The amazing Kardashian family. It's a reality TV practice that involves reading each book – give them enough bait to bite, invite them when it counts – to attract thirsty and less loyal viewers. It is dishonest and disappointing to promise new personal and revolutionary revelation intended solely to broadcast an advertisement for an undesirable product, but there is no rule or law prohibiting dealing with difficulties, making it hyper-glossy to give impression of an appalling event and then making profits through a sponsor. If Kendall assumes that she wants to help people by telling her her personal truth, this "help" is not free. The wait for the trailer was great and, of course, the audience dropped. But it was not surprising that the Kardashian-Jenner clan attempts to monetize – and trivialize – a personal shit experience. (And the offer is theoretically high – Proactiv has announced that its product was available online on Sephora last month.More ubiquity often means more money.) The Kardashian-Jenners are infamous for trying to push the envelope to where it should not be. Notorious and sophisticated entrepreneurs have no internal monologue allowing them to verify the amorality and the cheapness of a new way of selling oneself. While Kim Kardashian hits "Share" on another Instagram account for an ominous and ineffective weight loss weight loss or that Kendall Jenner is playing in the Pepsi commercial on the topic of resistance, the family often sees no problem, at least until the public decries it. Deaf errors. Inevitably, this is the next frontier, not yet final, of spon con. At a time when advertisements are supposed to look like articles and where the ethical line between editorial content and nonsense advertising is getting thinner, brands will surely continue to exploit personal content to promote their product. Viral scammers do it all the time, but in the case of Proactiv-Jenner teasers, it's brazen.Read more