At Rumble, a fitness studio in Manhattan that could pass for a more hardcore version of SoulCycle, a chic white entrance decorated with emoticon-like logos and pop art leads to a gym lit by a purple light. Instead of bicycles, however, the room is filled with sacks, swaying under a violent assault.
"Celebrities started showing that boxing did not have to be grungy," said Andy Stenzler, CEO of Rumble. "You do not have to hit for a good workout." Boxing may be a centuries-old sport, but the combination of inviting spaces, uninhibited coaches and circuit-style courses feels fresh.
The action at Rumble.
Aspiring sluggers spend half of each session breaking the bags, the other half performing strength exercises using body weights, dumbbells and lighter brass weights. ($ 36 / class, $ 3 to rent gloves, rumble-boxing.com).
At Rumble, glossy leather gloves do not smell like sweat; they are stored on ski boot warmers that kill bacteria. Tear-shaped bags do not hurt your wrists; they are filled with water, more tolerant than sand. And the sequences, described in eye-catching graphics that radiate along the wall of each studio and are synchronized with the music, are easy to follow. There is no fear of being hit in the face by a classmate. "We want it to be fun and not intimidating," Stenzler said.
Subtracting the fight and boxing is still a killer body entire workout. "You are constantly on the move," said Chris Gagliardi, certified personal trainer by the American Council of Exercise. "It's muscle endurance, strength, flexibility, body composition and the brain that are stimulating. You work on power, speed, balance, agility, coordination. It's a lot for your money, "he said.
"You are exhausted, you sweat and you have worked so much that you can not hold your arms anymore," added the account manager, Minna Ramos, 26, who trains at Rumble in New York. "But you come out confident, inspired. That's what makes me move forward. "
People just want to hit something and boxing is great for easing that stress in a very healthy way.
Americans have returned to boxing for reasons other than the appeal of intelligent marketing and benefits to the body. "The world is more stressed than ever," said Susan Boresow, president of the Title Boxing Club, founded in 2008 and currently operating more than 175 studios in the United States. "People just want to do something and boxing is a great way to alleviate that stress in a very healthy way."
While Title's gyms were originally designed with paneling and a dark, grainy atmosphere that paid tribute to the pugilists, the chain embarked on a revamp inspired by the success of the original sports shops. she started franchising in 2012. "We have renamed our store with a brighter, cleaner look," Ms. Boresow said – better lighting, light wood floors, touches of red. Title's HIIT (High Intensity Interval Training) courses are based on training by professionals such as WBA welterweight champion Manny Pacquiao. And for the nerds of today, some clubs offer bags with innovative sensors that measure the strength and frequency of strikes, posting scores on wall-mounted TVs. (subscriptions from $ 59 / month, titleboxingclub.com).
Meanwhile, Rumble goes further with At Home 360, a company in Peloton that combines a Technogym punching bag ($ 1,700, technogym.com) with $ 39 / month live and on-demand Rumble tuition streamed on your smartphone.
Other clean gyms offer non-contact circuit classes: Everybody Fights in Boston and Kentucky; Shadowbox in Brooklyn, Dallas and Austin; and L.A.'s Mayweather Boxing + Fitness, owned by former world champion Floyd Mayweather, who plans to add 500 gyms over the next five years.
"It was only a matter of time before it became more appealing to the masses, thanks to the popularity of the UFC and MMA," said Gagliardi. "You now have bright and open environments where you can always be hardcore," a classic one-two shot.
DRILLING YOUR GYM BAG // Breaking your own boxing equipment can lead to better training
Everlast Gloves 1910 The name of these classic mittens pays tribute to the birth year of the iconic brand, but its details, like premium leather, a ventilated palm and a soft cut, are all modern. $ 80, everlast.com
Sanabul Elastic Pro Wraps Boxing The wraps prevent perspiration from stacking your gloves, but often keep this nauseating odor. This set is composed of a breathable polyester blend that will not irritate the skin. $ 7, sanabulsports.com
Reebok Boxing Boot Re-released in 2018 with a new mid-length cut design for added flexibility, these boxing boots are essential for nailing the Ali-esque footwork without rolling your ankle. $ 100, reebok.com
Title Plastic Speed Rope Weight Skipping rope is one of the most effective forms of cardio to improve stamina, balance and footwork; weighted handles add an extra challenge. $ 13, titleboxing.com