First came the wave of beauty lines of celebrities. Prepare now for the influx of beauty brands developed by influencers. Chiara Ferragni from The Blonde Salad, a super-influencer and designer of an eponymous fashion and accessory label, has just made her first acquaintance with the beauty world and has given the most important news that she cooks her own line.
At the weekend Ferragni organized her Beauty Bites event, a masterclass between herself and her personal makeup artist Manuele Mameli. Women's clothing daily reports: & # 39; During the first of two events held last weekend at the Teatro Vetra site in Milan, Ferragni & # 39; there may be surprises this year & # 39; about the launch front of the beauty product. & # 39; She did not reveal information about the surprise for the 1,000 people present. The event was sponsored by Sephora, Viktor & Rolf Parfums and Lancôme, the latter of which collaborated with influencers such as Camila Coelho on limited edition lipstick capsule collections. Or Ferragni can go the way of Rihanna, who launched Fenty Beauty exclusively in Sephora in 2017.
This is not Ferragni's first introduction to the beauty world. In 2016, the influencer accepted a performance as Pantene's global hair ambassador. & # 39; Growing up, my hair has always been my most loyal ally; his worry is my little obsession, "she wrote at the time of the announcement. & # 39; And then what if a passion was born, changed into the job of my life, taking care of my hair, shielding stress, styling and weather changes and maintaining their health became more and more a real necessity. ;
Ferragni and Mameli were not the only beauty master class that took place this weekend. In Los Angeles celebrity make-up artist Mario Dedivanovic organized his series The Masterclass with special guest and regular client Kim Kardashian West and Anastasia Beverly Hills eyebrow guru Anastasia.
Traditional beauty influencers such as Huda Kattan, James Charles and Desi Perkins have been launching their own product for years. But the trend of fashion and lifestyle influencers who branch out in the beauty space is new and we expect to see this much more in 2019.