Louise Parker to get the freedom to dive forever

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Louise Parker is the founder and CEO of her eponymous company, Sunday Times bestselling author and the best kept secret of celebrities, members of the royal family, CEOs and thousands of others who follow his approach to eating well and living well.

Louise ParkerImage provided by Louise Parker

Before the development of the Louise Parker method … I had no passion for fitness. I was not naturally sporty, I was smoking behind the bike garage, that kind of girl. It was at the age of 20 that I realized that I had to exercise for the pleasure of exercising, that's what I did. Quite by accident, I discovered "fitness" and she grabbed me. I quickly became fascinated by how you could change your body, your mood, your lifestyle by what you do. During my theater studies at the Royal Holloway of the University of London, I qualified as a personal trainer, while it was a whole new concept. I remember that was quite the topic of the conversation at parties, "what do you do?"

I've designed a program for people like me – those who want the direct path to results and common sense – and a happy way of life. I think it helps me to understand the customers, because it's not natural for me to wake up and say, "let us go running." I have been working for myself since the day I left university and I worked as a personal trainer for 12 years. During this period, I developed the basics of the program that we continue to coach. In 2007, I officially created the company and it turns out that it is the same year that I had my eldest daughter. Becoming a mother has triggered an unstoppable ambition – I can not say everything. At first we were mainly a personal training company. We now offer personalized coaching services, led by dieticians – in person and remotely – according to our unique method. There is no other service like this – I am immensely proud of what we do. We have evolved to become something quite unique, yet extraordinarily simple and effective. I certainly did not intend to – but I kept changing the service to what our customers really needed and wanted – and here we are. Five years ago, I reduced the size of our fitness team and massively expanded our team of coaches – all registered dieticians by the BDA and the operations team.

On the favorite book … Thrive by Arianna Huffington and the woman I wanted to be by Dianne von Furstenberg. I read essentially any business book aimed at women entrepreneurs!

On the best advice received … Do the next good thing. In all situations, at home or at work, as long as you do what is right, you can improve any situation. I also have a strong "customer first" mindset and a code of conduct and ethics for our team in customer service and care for what we do.

On the Louise Parker method … The Louise Parker method is a system that we help our customers to change their way of life in a very specific way. Most people who come to us will lack energy, will feel that their daily lives are disordered or have none, or their productivity is low, their libido is low, adrenal fatigue, exhaustion, overweight, underweight, etc. The majority of our clients go to us for weight loss, citing "I just have to do it right now" and about 40% contact us for better results and other problems. We are coordinating our four-prong approach to changing your lifestyle – everything about your daily routine, including sleep and stress; we examine the diet and teach you how to eat again in the real world, on an airplane, on the move, without a fad, just normally; the third pillar is intelligent exercise – how to get value for money; and the last is mental. We divide the day into 15-minute slots and think about what we can change, then use neuro-linguistic programming and motivational interviewing.

We collect all our data from the last decade to the present day. Looking at the last two years, we know that we have an average fat loss of 1 kilo a week, which is extremely impressive because we have people who do not come to us overweight. The shocking thing is that customers over 45 get only slightly slower results – the gap is so insignificant. This is encouraging news for our fastest-growing customer group, between the ages of 45 and 65. Our customers want the method to be intuitive and want to be able to maintain it themselves without having to say, "I'm sure, I'm going." I want Louise Parker to be synonymous with abandonment. start or end a diet for life – while giving people the formula to adopt habits that would give them an incredible feeling. It's about not pinching something so close that you feel like you're going to burst.

On the changes you want for the health and wellness industry …

  1. There is no regulation of the industry as such, and although I acknowledge that I could not have started my business if we had to endure a heavy regulatory burden, there is a lack of ethics in a big way. part of the sector. At Louise Parker, we employ clinical dietitians to oversee all of our programs and we are governed by the BDA. It's a clinic and we take our programs very seriously.
  2. I think the obsession of celebrities is terribly frustrating. The reality is that the majority of our customers are not celebrities. There is a misconception that if a celebrity uses something, it must be good, which is simply not the case.
  3. The idea that there is always a start and end date in this industry. Things take time and at Louise Parker, we produce results in the safest and fastest way possible – but then take the time to teach each client phase two – Balance and phase three – The style of life. Most of the people who follow our Louise Parker LPM360 Ultimate Yearly Method Program will get the majority of the cosmetic results in the first three months, and then generally focus on slowing down weight loss as socialization progresses. will attenuate, then at 6 months. taper the support up to the 12thmonths, when the habits are really sticky.

On the recent inspiration … My mother who fought against cancer last year with so much optimism and dignity. His glass is always full. She has always been very interested in society – always aware of what is going on!

On the differentiation of the brand … The market has just exploded since I started. We have always done what we do and we try to evolve constantly. There is no other integrated coaching system like this – certainly with our credibility and the security that a clinical operation gives to clients. We invest a lot in the ongoing training of our team. My senior dietitian at Harrods has just returned from Harvard where she studied lifestyle medicine and will lead the team as a whole.

In 2019 … In 2019, we want to launch a series of events and workshops for speakers around the world and choose a few key hubs such as Dubai, Hong Kong and Singapore to help us to expand our customer base in these regions.

Advice for other entrepreneurs … You must be willing to make very big sacrifices and that is indisputable. I do not regret any of mine, but over 12 years of Louise Parker is a lot of Saturday, 40, 50 and even a few marriages I miss. The last five years have been easier and we spent the summer with our girls. I wrote my books during these summers, but the Clinic went well all summer – for the first time, two of them with our last position at the Wellness Clinic in Harrods. But it was hard work: building a system, operations, culture, and a team took me nearly 10 years to operate independently. When that happens, it's a moment of pride and you're grateful to your team.

I like my job. You simply have to love what you do to survive as an entrepreneur. The hours and the salary are horrendous. The success of a night is rare – and we still have a long way to go. But I know that the potential of our system is huge. I closed the company after 18 months because I had just got my daughter and all I was getting was paying the nanny so that I could be at work. In second year, I had earned £ 8,000 but worked 100 hours a week! About 6 weeks after closing the shop, I decided to go there again. I am pleased with this decision, but there is no way to say how difficult it is for women with young children to pay for child care and run a business.

On the success factors … I think that if I had not touched on this subject, I would have liked journalism or perhaps the presentation. I like to meet and understand people, what we do here. About half an hour after meeting a new client, you understand very well what are his beliefs and limiting factors. A factor of my success is just a fascination for human stories. The photos before and after I like but it does not work moveme. But a client who has been released from his plan still has the impression of being a winner.

Louise Parker is the founder and CEO of her eponymous, Sunday Times best-selling author, and the best-kept secret of celebrities, royals, CEOs and thousands of others who follow her approach to eating well. and live well.

Louise ParkerImage provided by Louise Parker

Before the development of the Louise Parker method … I had no passion for fitness. I was not naturally sporty, I was smoking behind the bike garage, that kind of girl. It was at the age of 20 that I realized that I had to exercise for the pleasure of exercising, that's what I did. Quite by accident, I discovered "fitness" and she grabbed me. I quickly became fascinated by how you could change your body, your mood, your lifestyle by what you do. During my theater studies at the Royal Holloway of the University of London, I qualified as a personal trainer, while it was a whole new concept. I remember that was quite the topic of the conversation at parties, "what do you do?"
I've designed a program for people like me – those who want the direct path to results and common sense – and a happy way of life. I think it helps me to understand the customers, because it's not natural for me to wake up and say, "let us go running." I have been working for myself since the day I left university and I worked as a personal trainer for 12 years. During this period, I developed the basics of the program that we continue to coach. In 2007, I officially created the company and it turns out that it is the same year that I had my eldest daughter. Becoming a mother has triggered an unstoppable ambition – I can not say everything. At first we were mainly a personal training company. We now offer personalized coaching services, led by dieticians – in person and remotely – according to our unique method. There is no other service like this – I am immensely proud of what we do. We have evolved to become something quite unique, yet extraordinarily simple and effective. I certainly did not intend to – but I kept changing the service to what our customers really needed and wanted – and here we are. Five years ago, I reduced the size of our fitness team and massively expanded our team of coaches – all registered dieticians by the BDA and the operations team.

On the favorite book … Thrive by Arianna Huffington and the woman I wanted to be by Dianne von Furstenberg. I read essentially any business book aimed at women entrepreneurs!
On the best advice received … Do the next good thing. In all situations, at home or at work, as long as you do what is right, you can improve any situation. I also have a strong "customer first" mindset and a code of conduct and ethics for our team in customer service and care for what we do.

On the Louise Parker method … The Louise Parker method is a system that we help our customers to change their way of life in a very specific way. Most people who come to us will lack energy, will feel that their daily lives are disordered or have none, or their productivity is low, their libido is low, adrenal fatigue, exhaustion, overweight, underweight, etc. The majority of our clients go to us for weight loss, citing "I just have to do it right now" and about 40% contact us for better results and other problems. We are coordinating our four-prong approach to changing your lifestyle – everything about your daily routine, including sleep and stress; we examine the diet and teach you how to eat again in the real world, on an airplane, on the move, without a fad, just normally; the third pillar is intelligent exercise – how to get value for money; and the last is mental. We divide the day into 15-minute slots and think about what we can change, then use neuro-linguistic programming and motivational interviewing.
We collect all our data from the last decade to the present day. Looking at the last two years, we know that we have an average fat loss of 1 kilo a week, which is extremely impressive because we have people who do not come to us overweight. The shocking thing is that customers over 45 get only slightly slower results – the gap is so insignificant. This is encouraging news for our fastest-growing customer group, between the ages of 45 and 65. Our customers want the method to be intuitive and want to be able to maintain it themselves without having to say, "I'm sure, I'm going." I want Louise Parker to be synonymous with abandonment. start or end a diet for life – while giving people the formula to adopt habits that would give them an incredible feeling. It's about not pinching something so close that you feel like you're going to burst.
On the changes you want for the health and wellness industry …

  1. There is no regulation of the industry as such, and although I acknowledge that I could not have started my business if we had to endure a heavy regulatory burden, there is a lack of ethics in a big way. part of the sector. At Louise Parker, we employ clinical dietitians to oversee all of our programs and we are governed by the BDA. It's a clinic and we take our programs very seriously.
  2. I think the obsession of celebrities is terribly frustrating. The reality is that the majority of our customers are not celebrities. There is a misconception that if a celebrity uses something, it must be good, which is simply not the case.
  3. The idea that there is always a start and end date in this industry. Things take time and at Louise Parker, we produce results in the safest and fastest way possible – but then take the time to teach each client phase two – Balance and phase three – The style of life. Most of the people who follow our Louise Parker LPM360 Ultimate Yearly Method Program will get the majority of the cosmetic results in the first three months, and then generally focus on slowing down weight loss as socialization progresses. will attenuate, then at 6 months. Reduce support until the 12th month, when the habits are really sticky.

On the recent inspiration … My mother who fought against cancer last year with so much optimism and dignity. His glass is always full. She has always been very interested in society – always aware of what is going on!
On the differentiation of the brand … The market has just exploded since I started. We have always done what we do and we try to evolve constantly. There is no other integrated coaching system like this – certainly with our credibility and the security that a clinical operation gives to clients. We invest a lot in the ongoing training of our team. My senior dietitian at Harrods has just returned from Harvard where she studied lifestyle medicine and will lead the team as a whole.
In 2019 … In 2019, we want to launch a series of events and workshops for speakers around the world and choose a few key hubs such as Dubai, Hong Kong and Singapore to help us to expand our customer base in these regions.
Advice for other entrepreneurs … You must be willing to make very big sacrifices and that is indisputable. I do not regret any of mine, but over 12 years of Louise Parker is a lot of Saturday, 40, 50 and even a few marriages I miss. The last five years have been easier and we spent the summer with our girls. I wrote my books during these summers, but the Clinic went well all summer – for the first time, two of them with our last position at the Wellness Clinic in Harrods. But it was hard work: building a system, operations, culture, and a team took me nearly 10 years to operate independently. When that happens, it's a moment of pride and you're grateful to your team.
I like my job. You simply have to love what you do to survive as an entrepreneur. The hours and the salary are horrendous. The success of a night is rare – and we still have a long way to go. But I know that the potential of our system is huge. I closed the company after 18 months because I had just got my daughter and all I was getting was paying the nanny so that I could be at work. In second year, I had earned £ 8,000 but worked 100 hours a week! About 6 weeks after closing the shop, I decided to go there again. I am pleased with this decision, but there is no way to say how difficult it is for women with young children to pay for child care and run a business.
On the success factors … I think that if I had not touched on this subject, I would have liked journalism or perhaps the presentation. I like to meet and understand people, what we do here. About half an hour after meeting a new client, you understand very well what are his beliefs and limiting factors. A factor of my success is just a fascination for human stories. The photos before and after I like but it does not work moveme. But a client who has been released from his plan still has the impression of being a winner.