Business woman ready to storm Africa

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JOHANNESBURG –
A young businesswoman does not hide her ambition to conquer Africa with her unique products designed to enable women to live their lives to the full.

Connie Bhebhe, 29, is the founder and CEO of the Bhebhe Group, which she founded in 2015 in Vancouver, Canada.

Among the Bhebhe Group companies are PRItea, a 28-day detox herbal tea package; Connie Transform cosmetics line; and slimming belt Cobe Fit.

Bhebhe is a certified nutrition therapist, born to a Zimbabwean mother and a South African father.
The 29-year-old woman returned from Canada to Johannesburg, South Africa, four years ago, to dedicate herself to building her empire.

Bhebhe explains that Cobe Fit manufactures thermogenic belts that even local celebrities have adopted.

"They encourage the body to sweat more around the waist. This product has helped many women to regain self-confidence, "said Bhebhe, whose family emigrated to Canada at the age of 12.

Entrepreneur Connie Bhebhe is the founder and executive director of the Bhebhe Group she founded in Canada. Image: provided.

She says that Cobe Fit has prompted thousands of women to take a liking to physical training.

"We have certainly played a big role in the growth of the fitness industry in South Africa," said Bhebhe.

"Rappers Nadia Nakai and Cassper Nyovest are among the celebrities who use our products."

Television personalities Pearl Modiadie and Boity Thulo were also proud to own the product, she says.

"Boity was our first celebrity to publicize the product and post it on social media. Pearl is one of the ambassadors. "

Bhebhe says that many companies have tried to copy his product but maintain that his company is the original product manufacturing. "The uniqueness of our product has not been duplicated."

However, Bhebhe is particularly passionate about her youngest company, Connie Transform, a company that makes women's cosmetics, including lipsticks, eye pencils and make-up.

"All my businesses focus on providing solutions to women. In fact, when I started, I targeted black women until I realized that every woman, of every race, had the same concerns, "says Bhebhe laughing.

She adds that the company also helps women increase their income by working as vendors, even if they help them with marketing and advertising.

"With the income they earn, they can send their kids to school and buy beautiful cars while reselling the brand."

According to her, Connie Transform products are sold online in South Africa, Mozambique, Lesotho, Zimbabwe and Botswana.

"It's the company I'm most proud of because it's not just for me, but for all women."

Bhebhe says her products are ideal for all women. "You do not have to be sexy, slender or curvy to look good in our products. Our products transform women into beauty and confidence. "

Asked about the trip to the UK, the contractor said its goal was to create access to its products to the European market.

"Millions of Africans live in the United Kingdom. I want to penetrate this sector before expanding my footprint on East Africa and French-speaking African countries, "says Bhebhe, who is fluent in French.

"The purpose of the trip to the UK is to meet influencers and public relations practitioners so that they can spread the world around there. I meet people who know the industry very well. "

Entrepreneur Connie Bhebhe is the founder and executive director of the Bhebhe Group she founded in Canada. Image: provided.

She says that many people were very happy when she created Connie Transform two years ago. "There was no product for women of color. Society is growing in a way of itself. "

According to Bhebhe, the fact that his company's products are available online means that he is able to control the quality of his products.

"Our products are also on Takealot and people can shop through EFT, ewallet, etc. Our customers trust us to defend their interests because we offer them superior service. "

Asked about his growth strategy, Bhebhe said, "I want each of my brands to be a leader in their spaces in Africa."

She states factually that she is not interested in entering Western countries.

"We want to be market-makers and dominators in the health and cosmetics industries in Africa."

Bhebhe encourages women to think outside the box. "We do not need more women selling hair and handbags. Women should focus on the niche and not try to do what the next woman does. "

– BUSINESS REPORT