The Drug-Free India national awareness campaign, a key milestone among The Art of Living's many drug addiction initiatives, has taken social media to storm with more than 80 personalities (and more and more) have already taken part in the conversation.
DFI has experienced a trend on social media and has sparked an important debate about the drug problem in India. The campaign sparked an unprecedented reaction as support continued to pour in: 80 celebrities, business executives, political leaders and iconic sportsmen have already joined the DFI campaign.
According to Social Bearing data, the campaign received 82 lakh impressions, after hiring 4,200 verified accounts on Twitter in just nine hours, and the movement continues to grow.
"When stress increases, the man seeks to get rid of that stress and gets into the process of addiction," says Sri Sri Gurudev Ravi Shankar, founder of The Art of Living, "When you train them to effectively manage this stress with the help of spiritual tools such as meditation, pranayama and yoga, their vision of life changes completely, without which many young people destroy their lives by taking drugs. we are organizing this national movement called "Drug Free India."
Part of the initiative includes the creation of Social Wellness and Awareness Training (SWAT) clubs, which have been opened on university campuses and made up of students, teachers, doctors and social workers who will pass the message against drug abuse all act as preventative interventions for young people to prevent them from taking drugs.
Highlights of the addiction work carried out by Art of Living up to now
• Bengaluru and Kolkata detoxification centers have transformed the lives of more than 3,000 addicts, sensitized two lakh and cash people.
• School-based drug awareness workshops organized in collaboration with AIIMS in four states of 1,000 schools where directors, teachers, policy makers and administrators have been sensitized to drug prevention. . The program offers prevention strategies, life skills programs and The Art of Living Empowerment Youth seminars to prevent youth from using drugs.
• 80 villages in Punjab and nearly 25,000 addicts have taken the Art of Living program against addiction, with regular follow-up for more than six months.
• Mobilized communities to participate in and support anti-drug campaigns. For example, The Art of Living with other NGOs and prominent citizens of Chandigarh filed a public interest litigation against the massive misuse of typewriter fluids. The High Court of Haryana has convinced the Ministry of Health of the Union to ban its production, sale or storage
• In Kareli, inspired by the Art of Living, women sit in front of the liquor store in their village every day until eight o'clock in the evening to rid their village of alcoholism and the illegal sale of food. 'alcohol. Finally, the authorities gave in.
• Young leaders training programs focused on the fight against drug addiction were organized in the Marathwada for 5,500 participants. More than 2,500 of them remained safe and sound.
The Drug Free India campaign will be launched at the University of Chandigarh on the 18th and at Guru Jambeshwar University of Hisar Haryana with the support of the Haryana Government on February 19th in the presence of Gurudev Sri Sri Ravi Shankar, founder of The art of living, Sanjay Dutt, popular icon of youth, as well as Kapil Sharma and Badshah, will join him. About 60,000 students will attend the event both days and thousands will connect via a live webcast that will engage together against addiction.