Targeted brands online can be confronted with the anger of offline stores

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Nokia 3, India, launch, price, specifications, special offers, Sangeetha MobileNokia 3 is on sale in India; [ In Picture: Mr. Subhash Chandra, MD, Sangeetha Mobiles, Mr. T.S Sridhar, General Manager -Sales, South, HMD Global, the very first customer, Sachin in the country to have received Nokia 3, in Bengaluru on June 16]Press kit HMD Global Oy & Nokia

Several physical stores, including mobile phone stores, have closed their
unilaterally oppose brands that offer discounts online and launch models online only at lower prices
prices. The main retail chains of mobile phones such as Sangeetha, Poorvika and Big C have decided
that they will not sell the Realme brand online.
This decision follows the return to normal at online retail giants Flipkart and Amazon after
the implementation of the revised e-commerce policy on February 1 has had an impact on operations.
Offline retailers fear the return of large discounts after online majors have changed their
comply with the rehashed policy.

Offline mobile phone stores will not cooperate with brands if they continue to launch online.
exclusive models at prices lower than those available offline or if the models are sold at a price
online discount

In addition to retailers of mobile phone and information technology products,
Consumer electronics is also a subject of concern. Outlets for computer products such as laptops have
reached an agreement with leading brands, including Dell, HP, Lenovo, Acer and Asus, to sell
products at the same prices as those online, any type of loss being covered by the
manufacturers.
Associations of physical stores, representing more than 70,000 points of sale, have risen against
Online retailers financed by FDI and asked the government to limit significant discounts, which
suffered from sales in physical stores.

Xiaomi, Mi TV 4A Pro, Mi 2S Air Purifier, Mi Band 3, Mi Home 360 ​​Security Camera, Mid BaggageFrom Right – Eshwar Chandrasekaran, Mi TV Sector Lead, Manu Jain, Xiaomi Vice President and Xiaomi India General Manager, Sudeep Sahu, Product Manager, Mi TV Business India, and Raghu Reddy, Head of Category and Sales Online, Xiaomi India Press Kit .Xiaomi India

"Offline mobile phone stores will not cooperate with brands if they continue to launch online –
exclusive models at prices lower than those available offline or if the models are sold at a price
put back online, "said Arvinder Khurana, president of the All India Mobile Retailers Association
Economic time. "Retailers are forced to take this course because it has become a question of
their livelihood, "added Khurana.

Price Pact

Saket Kapoor, secretary of the Federation of Indian Associations in the Information Technology Sector, said
entered into a pact with major manufacturers on price parity. While AIMRA represents more than
With 25,000 stores, FAIITA has 30,000 points of sale.

Black Friday: A brief history
"The agreement does not include any possibility of using an exclusive online model and if the manufacturers
do not launch them, they must first offer to offline trading that has the right of first refusal, "
Kapoor told the newspaper. The standoff is affecting online retailers as smartphone sales through online portals are expected to decrease in the current quarter. According to research companies IDC and Counterpoint Technology Market Research, the share of online sales is expected to decrease to 26-27% in the current quarter, up from 30 to 31% previously.