Raise your hand as you, like us, spent most of your childhood in Boots' aisles. Saturday mornings were spent blowing through testers, then using them to apply a full face of makeup with little to no shame. We splashed perfumes in abundance and wore as many shades of Barry M & # 39; s shine as possible on our fingers. They were without a doubt the glory days. Fast forward to 2019 and it is unlikely that you will see us leaving the house to buy food, let alone beauty products. High street shops have been hit hard by the boom in online beauty retailers and many of them, including Boots, are struggling to keep up.
So, in an attempt to break the mold and bring us back to the store, Boots are about to undergo a major transformation. With millennials in mind, the beauty mega store plans to reinvent itself as a beauty car park, equipped with & # 39; playstations & # 39; live demonstrations and trend zones. The makeover starts next month and takes place in 24 beauty halls.
Speaking to Harpers Bazaar, commercial director and vice president of beauty and gifting at Boots UK, Joanna Rogers explained the motivation behind the idea. "The ambition was to shake our current beauty offer to create an open and inspiring environment where customers can discover and play." One thing that distinguishes online retailers from high street stores is the volume and diversity of brands, but Boots have plans to also expand and say that there is everything from trendy color cosmetics for just 70p to premium beauty. # 39 ;.
The proposed plans look absolutely amazing, but since this is the first change in the store in more than 170 years, we are a little sad to say goodbye to the boots we all know and love * sob *.Follow Gabrielle on Instagarm.