Why did China silence a Clickbait queen in her battle for information control?

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More and more, the party seeks to limit the content describing life in China as a constant struggle. This seems to have motivated the attacks on Mrs. Ma, the queen of clickbait. Ma, 42, already had critics who accused her of making money by manipulating people 's emotions with items like "I like money, it' s true "and" Men do not cheat for sex ". She charged advertisers $ 113,000 for a mention on her blog boasted about $ 90,000 a year to her interns. In January, Ms. Ma, a former journalist who launched her blog in 2015, was attacked after having published "The Death of a Top Scorer of a Poor Family", an article about a 24-year-old worker who died of cancer. The article suggested that even though the man was brilliant and virtuous, he was still helpless in the face of the high cost of health care. This article had been widely circulated online and had sparked a debate about China's wealth gap, soaring medical costs and the value of education. – common complaints of the middle class in China. Soon, however, Internet users reported factual errors and claimed that the coin had been invented. Ma had to apologize and promise to "communicate values ​​with more positive energy". But the government has not yielded. The People's Daily, the Communist Party's flagship newspaper, accused Ms. Ma of manipulating public opinion. His social accounts were removed on February 21st. My did not respond to a request for comment, any more than the Chinese Administration of Cyberspace. Wang Yongzhi, a frank commentator in Hangzhou, said the more general problem was that Chinese leaders were granting little to Pay attention to social issues, leaving the void the bloggers helped fill.Mr. Wang said that he had started blogging because it provided a "seed of journalistic freedom" in a narrowly restricted society. But on January 1, he said, he closed his WeChat blog because he was tired of the incessant battle with the censors. "It's getting unbearable," Wang said. "The party simply can not tolerate anyone who has a great influence on society."