As part of our 40th Anniversary celebrations we’re about to release a national cinema advertising campaign in conjunction with the premiere of the new Tom Hardy film Legend.
In the film Hardy plays a dual role as both Ronnie and Reggie Kray, the notorious 1960s gangsters. The Krays were feared, yet iconic participants in the swinging 60s as owners of a West End nightclub, Esmeralda’s Barn. The brothers mixed with celebrities such as Diana Dors, Frank Sinatra and Judy Garland, and posed for the photographer David Bailey at the height of their infamy.
Shot to coincide with the launch of the Autumn-Winter 15 collection the advert – which will run nationally across 800 screens – celebrates Peter Werth’s knitwear heritage, contemporary working class style, our London N.1 roots and 40 years of delivering relevant, stylish menswear.