When it comes to picking a favorite product from the Honest Company, co-founder Jessica Alba says, “That’s like choosing a favorite child.” The soon-to-be mother of three (who already has two daughters with husband Cash Warren) now has even more to choose from when picking favorites, and we don’t just mean kids: Alba’s nontoxic eco-friendly business recently launched a line of newly formulated products in the Home Cleaning Portfolio. Scents for the laundry soap, dish soap, and multisurface cleaners include Lavender Field, Coastal Surf, and Grapefruit Grove—according to Alba, odes to California. But the idea to expand wasn’t just a savvy business move. Alba tells AD about her obsession with cleaning, all things organization, and how she brings these concepts—and her products—into her own Beverly Hills home.
Architectural Digest: The products smell really good. They aren’t overpowering, but they’re not too weak, and they don’t smell like cleaning products, either. Was this your goal?
Jessica Alba: When it comes to the scents, I kind of feel when you look at natural-leaning products, they don’t always smell. You don’t get the intensity. I don’t really compare us to any alternative products; I compare us to the more conventional products for the fragrance. If you do love a scent, you’re going to love this. Of course, if you don’t, there’s also the Free & Clear, which doesn’t have a scent.
AD: You’re a mom, and you use these products. What do they offer you as a mom that other products don’t?
JA: Peace of mind. Not having to worry that if I keep this on the counter, if my kids drop something and I wash it with this, it [will] cause them to have a rash. It’s just nice having peace of mind.
AD: So your whole family are fans?
JA: I encourage my kids to clean with me. I had to clean the dishes when I was a kid, I had to clean my room, I had to clean the floors with my mom. Taking care of the house was a family thing, especially on the weekends. When I’m there, I get the multisurface cleaner and say, “Let’s clean up!” And they do love the scents.
AD: So, you’re really into cleanliness. What about organization?
JA: If it looks good, and it’s organized, there’s nothing that makes me happier. I have always been an organization junkie. And my husband, Cash, is like, “You’re a hoarder!” I’m like, “No, I label and organize and have a place for everything! It’s not hoarding, babe!”
AD: Seriously! Any organization tips?
JA: I do love a good label maker. We also have a gift set—it’s a beautiful wooden crate and I love it because you can use it under the sink, or you can use it in the kids’ room. You can put anything in a crate or in a box and there’s less chaos. And even in my pantry I label stuff, and certainly in my vanity. And I grew up with my grandmother, who survived the Depression era, so I love when I can find two or three purposes for a piece of packaging that normally you would throw out. I have been DIY since I was 11 years old.
AD: That’s so great to hear. Anything you’ve done recently?
JA: I just go through phases. When I go on maternity leave, I’m probably going to go through a rabbit hole of DIY. And I’m also thinking of writing a book. I’m also thinking of writing a pregnancy and baby book! Just because I’ve learned so much along the way, and I have so many tips. Just how to streamline the whole process and make it not so scary. Having a baby can be scary—I think it’s helpful to not have any kind of tips. A more modern take to it. That will probably be my first one, but then I also want to do home and cooking, and beauty and fashion as well.