organizma denim video behind the scenes # 15



YOUR LIFE, YOUR DENIM. DANCE TO YOUR OWN RHYTHM!
realkom.com
Company:
Realkom
Producers:
Organizma Brand Communications, NY
Deniz Asutay Engur
Guniz Engur
Director / Editor:
Leif Huron
Choreographer:
Jules Bakshi
Dancers: (In alphabetical order)
Jules Bakshi
Elanor Bock
Tony Bordonaro
Jessica Martineau
Manelich Minniefie
Monroe Park
Paul Singh
Lulu Soni
Hair Stylist:
Stephanie Kauffman
Make-up artist:
Elvira Gonzalez
Music:
Lucky Chops / “Problem” (Ariana Grande Cover)

Are Taylor Swift And Ariana Grande Friends? Here’s What We Know

Raise your hand if you’re on Taylor Swift’s sh*t list? Anyone? HOW DO WE KNOW? After Tay-Tay dropped her scandalous single “Look What You Made Me Do,” she’s made it clear she isn’t here to make new friends. She has Selena Gomez, Blake Lively, Lena Dunham, and legit that’s it. But what about other singers, like Ariana Grande?  Are Taylor Swift and Ariana Grande friends? We investigated to find out.

While Grande and Swift come from the same “super famous, young, twenty-something, pop princess” world, they seem to circle two different kinds of crowds. Where Grande is all sultry vocals and bumping beats, Swift is all breathy vocals and catchy choruses.

This might not make sense to you, but I feel like Ariana Grande, like, is a slicked back, brunette, high ponytail and Taylor Swift is a bouncing blonde bob… does that make sense?

Still, setting their specific stereotyped hairstyles aside, I don’t know if the two were once a true pair. We know they performed together at The Victoria’s Secret Fashion show back in 2o14 (which is basically some sort of weird initiation experience into something that only the performers and models seem to understand).

After the show, Swift shared this article’s cover photo on her Instagram.

She captioned the photo, “Oh my God she couldn’t be cuter.” Since then, the original image has been taken down as part of Taylor Swift’s rebirth and replaced with only images of snakes. BUT I DIGRESS.

Hollywood Life also caught Grande and Swift hugging backstage at the 2016 Grammys.

A HUG! CAN IT BE?!

Around that same time, Grande joked with U.K. radio station Capital FM about joining Swift’s infamous “squad.” She joked, “Oh wow! That would be so crazy. Do you have to do anything weird to get in?” She continued, “All those girls are really nice. I would just be so down.”

TBH, that “Bad Blood” music video sort of does feel incomplete now without an Ariana Grande cameo.

Hm… speaking of Katy Perry, this is where things get murky.

Grande and Perry go way back, and everyone knows about the endless beef between Perry and Swift. Once, when sitting down on the radio show Zach and The Gang, Grande recounted a story about standing in one of her pre-show prayer circles with Perry by her side:

Katy was very nice to me when I first put out music, and she took me under her wing was like, ‘Hey, if you ever need anything, I can totally be here. She was very welcoming and wonderful and it was so crazy because I went to her show at the Staples Center a couple of years ago. And I was totally inspired by it. I was like, ‘Wow. I want to do this.’ [Later], She came, and she held my hand in the prayer circle, and she was there. She was like, ‘Girl you were here a few years ago watching me, and now I’m watching you. You better kill it, girl.’ So, she’s always really supportive, and that’s very surreal … It’s always so nice to meet someone who’s so successful and so humble and down to earth and so nice and generous and welcoming.

IDK, IDK, IDK. Is it possible to be friends with Katy Perry AND Taylor Swift? I wouldn’t put money on it, but then again, something tells me that might be the magic of Ariana Grande.

Both women showed support to Grande after the horrific Manchester attack that occurred in May of 2017. Perry rushed to Grande’s side to perform in the One Love Manchester benefit concert, and Swift tweeted, “My thoughts, prayers and tears for all those affected by the Manchester tragedy tonight. I’m sending all my love.”

So, are the two friends? I wouldn’t say that, but they are friendly and there’s definitely no bad blood here. That’s good enough for me!

Check out the entire Gen Why series and other videos on Facebook and the Bustle app across Apple TV, Roku, and Amazon Fire TV.

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Jamie LeeLo

Jamie LeeLo is a comedian, writer & bull dog enthusiast. She hosts her own talk show, Brunch Night!, currently performing at Caroline’s on Broadway. She spends most of her time hanging out on the street waiting for ice cream and taco trucks …

Jamie LeeLo is a comedian, writer & bull dog enthusiast. She hosts her own talk show, Brunch Night!, currently performing at Caroline’s on Broadway. She spends most of her time hanging out on the street waiting for ice cream and taco trucks …

Ariana Grande Talks Self-Love, Non-Gender Style & Reebok

Ariana Grande Reebok

Ariana Grande

Courtesy of Reebok

“This feels like a slumber party,” Ariana Grande quips — signature high ponytail intact — sitting comfortably in a small circle of women gathered at a vacant art gallery in Hong Kong. “I don’t do a lot of things like this, so it’s very exciting for me,” Grande said, setting the tone for what would be an exhilarating few days where fashion editors and Reebok team members would become immersed in her life.

The singer — the latest superstar to team up with the brand — joins Gigi Hadid, Future, Teyana Taylor and Machine Gun Kelly, who have all recently put their star power behind Reebok’s burgeoning resurgence.

Ariana Grande ReebokAriana Grande and her dancers Scott Nicholson and Brian Nicholson.
Courtesy of Reebok

To consummate its newest partnership, Reebok met up with the “Side to Side” singer in Asia for the last show of her 7-month-long world tour for an up-close and personal “day in the life” experience.

“I love what Reebok stands for,” Grande said. “I’m a huge advocate for self-expression, being yourself and encouraging people to embrace who they are and the things that are different about them. I’m always trying to instill that [in] my fans, so partnering with a brand that stands for all those things [lets me share that message] in a whole new way.”

The Boston-based athletic brand is betting on Grande — who brings a bevy of devoted fans, including 113 million followers on Instagram alone — to spread its message and help it resonate with younger women.

“Ariana is unquestionably the voice for a new generation, particularly in how she speaks to and inspires young women,” said brand president Matt O’Toole.

Grande — who has used social media to share messages about feminism and to rally the troops for a Women’s Day March this year — has leaned on authenticity to build a connection with core fans.

Joining Reebok, which has been an advocate for the body-positivity movement, is in line with Grande’s broader mission of female liberation.

“It’s all about inclusiveness and celebrating beauty in fitness and all that comes with it,” she said. “Celebrating each other and not being afraid to be who you are is something I talk about with my fans all the time.”

The star became emotional as she reflected on the bond she feels with her followers. “Thinking about [my fans], I can cry,” she said. “I just want them to love themselves so much. I feel a maternal responsibility toward them, and the thing that I want to instill the most is the message that you are loved. There are so many different kinds of beautiful. You’re beautiful because of who you are.”

Grande’s Reebok partnership links her with several peers in the music and entertainment industries — Rihanna, Kendall Jenner and Bella Hadid among them — who have aligned themselves with athletic brands at a time when the women’s fitness market is primed for growth.

But what sets Reebok apart from other labels, O’Toole said, is its long history of filling that niche. “We got our start as the first brand to make athletic footwear specifically for women, and quite frankly, the sports industry hasn’t historically served women well,” he said. “There have been too many barriers for women in sport and fitness, in general. We are working to break down those barriers, [and] Ariana is our partner in helping to make that happen.”

For her part, Grande said she’s attracted to the athleisure side of the business. Still, with more than 70 energy-packed shows under her belt during this tour, dancing has provided an intense workout plan. And her trainer, Harley Pasternak — also with her in Hong Kong — pushes a “12,000 steps” system; on average, fitness programs recommend 10,000 steps a day.

“Harley is obsessed with steps,” Grande said. “I can do a really hard workout and then sit around all
day and not feel as good as if I am moving, dancing or getting my steps in backstage at an arena and running around in loops like a maniac.”

Grande, who is media-shy, let her guard down during a day of dancing, fitness and fashion in Hong Kong.

Her stylist, Law Roach — who is responsible for all the onstage looks from Grande’s “Dangerous Woman” tour — was also on hand to offer a mock styling session with Grande, mirroring a personalized “backstage” experience during the junket.

Ariana Grande ReebokAriana Grande and stylist Law Roach during Grande and Reebok’s exclusive press event in Hong Kong.
Courtesy of Reebok

“Ariana is a genius,” he told Footwear News. “Until you’re around her personally, you don’t really see the facets of who she is. There is something so special about [her]. She’s very humble and caring, and she’s not affected by this industry. She doesn’t give a damn. When I dove into the ideology of Reebok and what the brand stands for, I was like, ‘Oh, I get it.’ It’s about women, individuality and self-love. That’s the way Ariana lives.”

Grande said working with Roach has helped her to enhance a high- fashion look with nods to gender bending. “I don’t believe clothing has any sort of gender specifics — I want to shop in the boys’ section,” she said, noting that Adidas collaborator Pharrell Williams is a major fashion influence. “I literally buy everything I see him wearing. He’s like Regina George, and I’m Cady Heron [from ‘Mean Girls’],” she laughed.

Ariana Grande ReebokAriana Grande in Hong Kong with Reebok.
Courtesy of Reebok

All jokes aside, Grande, who recently faced life-changing tragedy — a terrorist attack at her Manchester, England, concert in May — is focused on pushing through hardships. She hopes her legion of female fans, in particular, will hear that message loud and clear. “We have to lift each other up, not claw each other down,” she said. “It’s a sisterhood, and there’s no competing in that.”

Want more?

Ariana Grande Slips Onstage Dancing in Soaring Thigh-High Boots

Why Ariana Grande Is the Perfect Partner for Reebok

Reebok Is Putting Out Limited-Edition Sneakers With Rapper Gucci Mane

Spring Show 2017 || Let Me Gasolina You (2) || Wide View



Choreographers: Hane Kim & Lisa Rhee

Song:
Let Me Love You- Ariana Grande, Lil Wayne

Videographer: Eddy Park

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Ariana Grande joins the sportswear race with Reebok

Ariana Grande is the latest celeb backer of a sportswear brand Reebok.

The 24-year-old posted a series of photos on Instagram flaunting her new Reebok gear. Her captions noted how ‘inspired’ the brand made her.

Reebok signed Grande last week, no doubt with eyes on her 113 million Instagram followers, second only to Selena Gomez. She joins Gigi Hadid on the English sports brand’s roster. 

For sale: Ariana Grande has gotten to work as the latest celeb backer of a sportswear brand

For sale: Ariana Grande has gotten to work as the latest celeb backer of a sportswear brand

For sale: Ariana Grande has gotten to work as the latest celeb backer of a sportswear brand

The set of snaps show the singer working on her dance routines with a couple of partners, all decked out of course in Reebok sweaters and T-shirts.

Ariana wore her oversized Reebok Classic sweater as an off the shoulder minidress, as if she had anything on under it it was too short to see. 

The old school logo pre-dated her by several decades. 

She paired it with a pair of white trainers – Reeboks, most likely – and legwarmers, wearing her long hair in a high pony. 

Practice makes perfect: The 24-year-old posted a series of photos on Instagram flaunting her new Reebok gear.

Practice makes perfect: The 24-year-old posted a series of photos on Instagram flaunting her new Reebok gear.

Practice makes perfect: The 24-year-old posted a series of photos on Instagram flaunting her new Reebok gear.

Grapple: The set of snaps show the singer working on her dance routines with a couple of partners, all decked out of course in Reebok sweaters and T-shirts

Grapple: The set of snaps show the singer working on her dance routines with a couple of partners, all decked out of course in Reebok sweaters and T-shirts

Grapple: The set of snaps show the singer working on her dance routines with a couple of partners, all decked out of course in Reebok sweaters and T-shirts

Even the studio itself appeared to be a Reebok affiliate, with Reebok branded mirrors and even a massive Reebok sign plastered on the window.

The candid black and white pics also captured some of the inspirational notes the Dangerous Woman makes during her training sessions.

There questions such as ‘What inspires you’? and answers such as ‘I love my team’ scrawled in the mirrors. 

Tiny: Ariana wore her oversized Reebok Classic sweater as an off the shoulder minidress, as if she had anything on under it it was too short to see

Tiny: Ariana wore her oversized Reebok Classic sweater as an off the shoulder minidress, as if she had anything on under it it was too short to see

Tiny: Ariana wore her oversized Reebok Classic sweater as an off the shoulder minidress, as if she had anything on under it it was too short to see

Dangerous woman: She paired it with a pair of white trainers - Reeboks, most likely - and legwarmers, wearing her long hair in a high pony

Dangerous woman: She paired it with a pair of white trainers - Reeboks, most likely - and legwarmers, wearing her long hair in a high pony

Dangerous woman: She paired it with a pair of white trainers – Reeboks, most likely – and legwarmers, wearing her long hair in a high pony

Meanwhile Reebok itself is playing catch-up with its rivals’ new trend of singing on celebs not traditionally associated with sports, such as Addidas’ acquisition of Kanye West and Kendall Jenner, or Puma’s of Rihanna and Kylie Jenner.  

‘Like Reebok, I fiercely stand for those who express themselves, celebrate their individuality and push boundaries. I’m an advocate for people accepting themselves for who they are,’ Grande said in a statement.

‘Reebok’s message of enabling and encouraging self-belief and self-betterment is something I fundamentally live by. I’m honored to partner with a brand whose mission is to inspire people to be the best possible version of themselves.’

Lucrative: Reebok signed Grande last week, no doubt with one or both eyes on her 113million Instagram followers, second only to Selena Gomez

Lucrative: Reebok signed Grande last week, no doubt with one or both eyes on her 113million Instagram followers, second only to Selena Gomez

Lucrative: Reebok signed Grande last week, no doubt with one or both eyes on her 113million Instagram followers, second only to Selena Gomez