Ed Hardy is one of the most popular brands that is chosen by celebrities like Britney Spears, Sylvester Stallone, Snoopy Dog and Madonna. The Ed Hardy clothes line derives its name from a tattoo artist from California called Don Ed Hardy. Hardy is deemed as the “godfather of modern tattoo” and is considered the best tattoo artist in modern times. His designs are a mix of the American and Japanese styles that result in authentic and unconventional tattoos.
Don Ed Hardy started his career as a tattoo artist in 1967 after he had received the B.F.A degree in printmaking form San Francisco Art Institute. Hardy honed his skill In Japan in the next two decades under the guidance of a traditional tattoo artist. Hardy creatively combined tattoo designs with icons from American, Japanese, and Cholo art histories. Ku USA signed Don Ed Hardy for using his designs in their clothing line. In the next two years leading clothing brands started taking interest in the innovative works of Hardy.
Designer Christian Audigier had previously designed for brands like Von Dutch, Diesel, and urban Outfitters. He saw great potential in the tattoo designs of Don Ed Hardy and decided to use his tattoo designs on clothes and accessories. In 2004 Audigier approached Don for using his art works and tattoo designs for launching a new clothing line. The association of Hardy and Audigier gave birth to the brand Ed Hardy clothes.
Ed Hardy clothes created ripples among the fashion conscious immediately after it was launched. Christian Audigier used a strategic marketing style that made Ed hardy clothes a hot favorite with the classes and masses. Celebrities like Madonna are spotted with Ed hardy clothes and accessories on a daily basis. Audigier has a strong celebrity clientele who are loyal to his brand. People get more attracted to Ed hardy clothes when they see their favorite celebrity flaunting it. The Celebrity Gallery at the official website of Audigier has photographs of all his celebrity clients.
Ed hardy clothes are not meant only for celebrities. With shirts for men starting from $57 and that for women starting from $62, Ed Hardy clothes are relatively affordable. What makes Ed Hardy clothes and accessories so enticing are the unique tattoo designs printed on them. These tattoo designs by Don Ed Hardy has endured the test of time and is predicted to dominate the fashion industry for years to come.
Ed Hardy clothes are synonymous to fantasy images on themes like Death Before Dishonor, Freedom, or Love Kills Slowly. The clothes and accessories from Ed Hardy focus on street culture and lifestyle couture. Today besides Ed Hardy clothes, handbags, shoes, and perfumes are also available from the brand. Ed hardy clothes never seem to run out of fashion because of the charismatic designs on them. The brand Ed Hardy does not just focus on style but also on comfort and utility of its items. Ed Hardy has also made headlines with their line of bags including purses, rucksacks, tote bags, and the Ed Hardy Denim Desiree Bag.