E! – Keeping Up with the Kardashians – Season 12 Launch Promo

Working with MrWonderful.tv, Creative Director Gary Keenan and Producer Julia Kennedy, I did most of the design and animation. Great client and great project! And a great job by everyone at Mr Wonderful, Northern Lights, SuperExploder, and E!

The season 12 launch of Keeping up with the Kardashians focuses on the Power of the Kardashian Brand using the tagline The Power of K. The campaign theme speaks to the power of Family, their Strength, Unity and the Love they have for one another. The use of bold typography against stark white backdrops combined with sound bytes further emphasized the essence of the family dynamic.

“We are sisters by blood but best friends by choice,” Khloe Kardashian explains. “I don’t know how I would live my life without my family. It’s the best support system in the world.”

More info and full credits here:
http://brief.promaxbda.org/content/keeping-up-with-the-kardashians-returns-this-spring
http://mrwonderful.tv/work/e

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