Everybody knows Kim Kardashian is currently at the single’s market. Despite of the reality star’s unprecedented success both business and career wise admitted that she single and a hopeless romantic. And just like any other girls, she wants a personalized jewelry in her finger. But recently she generously gives a couple with a 22-carat diamond ring who emerged as the contest’s winner.
But then such generosity will not be possible without the help of a jeweler. The jeweler personally picks Kim as the product endorser. Despite’s Kim proven selling prowess, the reality star agreed a negotiable endorser’s fee because of the jeweler’s humane intention. “I’ve never met a jeweler who was willing to give away a 22 carat diamond ring to a couple that he feels like is just truly, genuinely in love,” she said at the competition’s launch in Rockefeller Center.
Aside from the own perfume line and the clothing store that she and her 2 sisters; Kourtney and Khloe opened, the three also designs personalized jewelry. The Kardashian’s had been very open about their Armenian ancestry and it proudly reflects on Kardashian’s Collection Jewelry. They collaborated with the company Virgins Saints & Angels. The collection includes personalized necklaces, earrings, bracelets and bangles. The style ranges from Gothic influences, antique touches to holy themes.
Jewelries aficionado loathe personalized jewelry as it channels their personal tastes, style and attitude. Consumerism took another level and avenue in jewelry buying. The advent of personalized jewelry styling just proves how people value individualism and self-identity in this seemingly homogenous world. Hip-hope culture is one of the best personifications of personalized jewelry. Just notice how rappers had such flashy bling-bling’s, which they became known for such as 50 Cent, Nelly and Florida. But with the recent economic crisis, bling-bling owners opt for fake sparklers for practical reasons. Pendant names are also an example of personalized jewelry that is popular among jewelry aficionados worldwide.