They took the brave move of stripping down to nothing but their underwear, daring to bare their real bodies in a brand-new photo campaign for body positivity.
And it would seem that their zeal to encourage women to embrace their natural looks has had a profound effect on Stacey Solomon, as the Loose Women star rounded on celebs who flood social media with edited ‘real’ snaps.
As the show and its hosts kick-started their own campaign to promote body confidence on Monday’s show, the 27-year-old singer blasted Kim Kardashian – saying she had a “moral” obligation to show young people her real self.
Addressing the controversy and backlash that hit the world’s most famous social media influencer following the publication of unedited photos, which showed her with cellulite.
Stacey said that she could understand why people were in “uproar” over Kim’s figure being less-than perfect, as she had effectively portrayed a false reality of her own image to her thousands of follows on social media.
As the panel broached the subject of Kim’s own recent body image controversy, the Dagenham-born star took a hard-line approach – offering little sympathy.
“She has this absolute image of perfection – you never see a wrinkle or a saggy bit,” began Stacey. “I can understand why they’re [the public] in uproar, as you’re selling an image to young girls.”
Interjecting, fellow-host Janet Street-Porter opined that she thought Kim may have been trying to drum-up hype, saying she thought the star had had a hand in the pictures being released.
However Stacey said she believed the wider problem of people shaming and criticising each other’s “imperfect” pictures was down to people like Kim posting “perfect” pictures.
“I think it’s the product of what they see, because all they [the public] ever see is these perfect images of people,” she explained.
Adding: “I think people like Kim Kardashian has a moral obligation to show how they really are!”
The debate was sparked by the photo set that appeared late last month, which showed Kim with cellulite – even though non of her own images or indeed other picture sets have shown her with anything less than a peachy and firm bottom before.
The social media phenomenon and wife of Kanye West was slated by fans when the images were published, and even lost 100,000 followers following her own attempts to gloss over the incident.